Data and analytics

Articles

Sell sheets
Sell sheets describe a collection of products, their potential value to retailers, and why retailers should add them to their store shelves. With sell sheets, brands can— Curate product collections that automatically import product attributes a...
Insights Portal
The Customer Insights Portal provides data and metrics on your brands’ performance. Access sales and share data at the daily and universal product code (UPC) level from across more than 1,100 retailers and 80,000 stores in a syndicated hierarchy w...
Linear attribution reporting
Instacart Ads historically used last touch attribution for sales reporting within each sponsored product and display ad format. As of August 1, 2022, both Ads Manager and Instacart Ads API reporting views primarily use linear attribution, with an ...
How we measure clicks and impressions
Ads Manager is a self-serve platform that lets advertisers create and manage campaigns, track campaign performance, and export metrics. Ad placements and ad types Display ad products and shoppable video ad placements measure clicks and impressio...