Advertising on Instacart

Instacart Ads help brands attract and engage customers at every stage of the shopping journey, from initial keyword search and aisle browsing through checkout. We share real attributed sales results with advertisers using closed-loop reporting for b...

Change your email address Click your profile icon in the top-left corner. Click Settings (gear icon).     Click Edit Email . Enter your preferred email address and password. Click Save . Update your password ...

Change your credit card on file Depending on how you set up billing, you may be billed monthly or whenever your ad spend hits your threshold. If you pay using a credit card, you can change which one we charge through Ads Manager. You can only chang...

To better secure your Ads Manager account, you can set up two-factor authentication.  If you enable two-factor authentication, we send a unique code whenever you attempt to login, update your email address/password, or update your authenticati...

Your product library contains all of the products on Instacart that we can associate to your brand. After claiming your brand, you can add and remove products and edit product information to promote consistency across multiple retailers. Please note...

Identifying campaign objectives   Instacart Ads creates campaigns based on your brand’s marketing objectives. Once you identify your campaign objective, we offer a recommended campaign path to achieve your goals. These campaign paths pre...

The Customer Insights Portal provides data and metrics on your brands’ performance. Access sales and share data at the daily and universal product code (UPC) level from across more than 1,100 retailers and 80,000 stores in a syndicated hierarc...

Instacart Ads historically used last touch attribution for sales reporting within each sponsored product and display ad format. As of August 1, 2022, both Ads Manager and Instacart Ads API reporting views primarily use linear attribution, with an op...

Ads Manager is a self-serve platform that lets advertisers create and manage campaigns, track campaign performance, and export metrics. Ad placements and ad types Display ad products and shoppable video ad placements measure clicks and impressions...

The Media Rating Council (MRC) accredits certain metrics that meet the industry standard. Accredited metrics report To download an Impressions & Clicks report— Click Campaigns (megaphone icon).  Click the Export dropdown...

Content Ads must meet creative guidelines as defined by the ad format and provide a high-quality, engaging, and positive customer experience. Content should be relevant and enrich the shopping journey. Ads and ad elements must adhere to the follo...

Last updated: March 2022 These Instacart Terms and Conditions (these “Terms”) govern Company’s purchase of Services (defined below) from Maplebear Inc., a Delaware corporation doing business as Instacart (“Instacart”) ...

Last updated: December 2022 Additional Terms to the Order Form (as applicable):  The following additional terms shall apply as applicable to the Campaigns set forth in the Order Form. Applicable terms for all Campaign: Fees; Invoicing : ...

Brand imagery appears on Instacart in various formats— Display ads  Brand pages  Screen reader users rely on alt text to understand the content of an ad and its imagery. Alt text is a string of text that&rsquo...