The Media Rating Council (MRC) accredits certain metrics that meet the industry standard.
Accredited metrics report
To download an Impressions & Clicks report—
Click Campaigns (megaphone icon).
Click the Export dropdown.
Select Impressions & Clicks from the dropdown menu.
Click Export PDF to download the report.
All accredited metrics are listed at the bottom of the report as MRC Accredited Metrics.
Learn more about how we measure clicks and impressions. All MRC-accredited metrics have an Accredited by the Media Rating Council note and display the MRC logo—
If the metric isn’t notated with Accredited by the Media Rating Council, the MRC logo, or isn’t listed, it’s not MRC accredited.
Accredited environments and format types
Not all metrics are MRC accredited. MRC accreditation applies to—
Desktop: Sponsored Product, Display, and Shoppable Display
Desktop: Shoppable Video
Mobile Instacart app: Sponsored Product, Display, and Shoppable Display
Mobile Instacart app: Shoppable Video
Mobile Instacart web: Sponsored Product, Display, and Shoppable Display
Mobile Instacart web: Shoppable Video
Formats not included—
Display Reservation
Formats rendered on Provi.com
Instacart platforms not included -
Storefront
Storefront Pro
Accredited metrics
Sponsored Product, Display Banner, Shoppable Display, and Shoppable Video accredited metrics—
Gross Impressions (Begin to Render)
Gross Clicks
Net Impressions
Net Clicks
Net Viewable Impressions
Net Non-viewable impressions
Sponsored Product, Display Banner, Shoppable Display, and Shoppable Video calculated accredited metrics—
Measured rate
Viewability rate
Click through rate
View through rate