Identifying campaign objectives

Identifying campaign objectives  

Instacart Ads creates campaigns based on your brand’s marketing objectives. Once you identify your campaign objective, we offer a recommended campaign path to achieve your goals. These campaign paths pre-formulate with tactics geared toward your selected objective. 

How it works 

  1. Select Create campaign from the top right corner of the screen 

  2. Select the objective that best fits your brand’s goal 

  3. Select an ad format within your identified campaign objective. Learn more about ad formats. 

You can choose from the following objectives in Ads Manager—

  • Reach: Amplify your message on Instacart to your target audience.  

  • Engage: Get customers to interact with your brand through engaging creative.  

  • Maximize sales: Inspire customers to click through to purchase.

  • Acquire*: Convert new customers to your brand.

Each objective uniquely targets customers at various points of the user journey. 

*This objective is only available for sponsored product ads.