Inspiration ad creative guidelines

File format

JPG or PNG

Size

Maximum: 1 MB

Ratio

• Mobile: 16:9

• Desktop: 16:9

Dimensions 

• Minimum: 1067x600px

• Maximum: 1600x900px

Image requirements 

For the best performance, make sure your images are focused, contextualized, and not text heavy. 

• Image Focus: Use images with a single focus area.

• Image Context: Use an image that highlights your product’s benefits. This may include functional or emotional benefits, examples of how to use it in real life, or common pairings with other items. 

• Image to Text ratio: Images should have minimal text displayed.

Ad copy

• 22 characters max 

• Taglines can include brand names, slogans, value propositions, or seasonal language

Tagline

29 characters max

File format

.MP4 or .MOV

Time

• Minimum: 3 seconds

• Maximum: 30 seconds

Ratio

• Mobile: 16:9

• Desktop: 16:9

Resolution

Maximum: 500 MB

Frames per second (FPS) 

Minimum: 15 FPS

Thumbnail image (shown to your target audience before the video plays)

• Use the built-in cropping tool to adjust the width and height of your image.

• Minimum dimensions: 1067x600 px wide

• Maximum dimensions: 1600x900 px wide

• Maximum size: 10MB

• Ratio: 16:9 

• JPG or PNG file

Tagline

Maximum: 29 characters

File format

JPG or PNG

Size

Maximum: 0.5 MB

Dimensions

Note: Logos are cropped into circles.

• Mobile: 120x120px

• Desktop: 120x120px

Ratio

• Mobile: 1:1

• Desktop: 1:1

Resolution

• Minimum: 72x72px

• Maximum: 120x120px