Display ads

Display ads reach consumers in a targeted way throughout the shopping journey. You can access the display ad format under the Reach and Build your own campaign objectives. Learn more about campaign objectives. All display ads must link thro...

To create a new campaign— Click  Create Campaign in the top-right corner. Type a descriptive  Campaign name . Use naming conventions that will help you easily organize your new, current, and future campaigns. Select your C...

Each display ad campaign can contain multiple ad groups. Each ad group contains 1 display creative customers see, according to the targeting criteria you set. Create a new display ad group Go to the navigation bar on the left-hand side. Click C...

Each shoppable display ad campaign can contain multiple ad groups. Each ad group contains 1 display creative customers see, according to the targeting criteria you set. To create a new campaign— Click Create Campaign in the top-right cor...

You can duplicate existing campaigns/ad groups and edit the details instead of creating new ones from scratch.  Duplicate a campaign To duplicate a display campaign—  Click Campaigns (megaphone icon) from the menu on the top-l...

Check campaign or ad group status Ads Manager monitors the status of your campaigns and ad groups. Please note that the account, campaign, and ad group must all be active in order to participate in auctions. Campaigns Check your campaign sta...

Display analytics NOTE: You can break down display ad metrics by ad group keywords. We measure the following display ads metrics— Spend:  How much budget your ads spent. Impressions: Number of times users viewed your ad.&nb...

Use these guidelines when adding creative assets to your display ad groups. Learn more about display ads . Shoppable display guidelines Creative guidelines These guidelines apply to the shoppable display ad format, which includes lifestyle im...

We recently introduced brand pages as your brand’s shoppable home on Instacart. If you create a display ad group after July 6, 2022, customers who click on your ads redirect to a brand page to continue their journey with your brand. Display...