Articles
Introduction to shoppable video ads
Shoppable video ads are targeted videos that feature both dynamic content and direct add-to-cart functionality. Now, you can bring together the best of storytelling and conversion on Instacart. Shoppable video ads can adapt to different obje...
Setting up shoppable video ads
Each shoppable video ad campaign can contain multiple ad groups. Each ad group has 1 video. Your targeting criteria determine which customers see that video. Create a campaign To create a new campaign— Click Create Campaign in the...
Managing shoppable video ads
Check campaign status Ads Manager shows campaigns and ad groups’ statuses. Please note that the account, campaign, and ad group must all be active in order to participate in auctions. Campaigns Check your campaign status— Go to...
Measuring shoppable video ad performance
Shoppable video analytics We measure the following shoppable video ads metrics— Spend : How much budget your ads spent. Return on ad spend (ROAS) : Direct return on ad spend (direct attributed sales, divided by spend). ...
Shoppable video ad creative guidelines
Use these guidelines when adding creative assets to your display ad groups. Learn more about setting up shoppable video ads . Video guidelines File format .MP4 or .MOV Time Minimum: 3 seconds Maximum: 30 seconds ...