Sponsored products

Sponsored product ads highlight your product throughout the consumer journey. Consumers see sponsored product ads on the Instacart homepage, in search results, and while browsing, among other places. The sponsored product ad format is available und...

All sponsored products belong to ad groups, which belong to campaigns. Before setting up a new sponsored product, you must create a campaign and ad group for it to live under. Create a new campaign To create a new campaign— Click Create...

Sponsored product campaigns contain ad groups, which are groups of similar sponsored products.  Every campaign needs at least one ad group to launch.  If you haven’t already created a campaign for your ad group, you must do that fir...

You can specify in Ads Manager some additional billing details for each of your ad campaigns which we’ll include when generating your monthly invoice. These are just informational fields for your reference, but some advertisers find it helpful...

You can duplicate existing campaigns/ad groups and edit the details instead of creating new ones from scratch.  Please note, override keyword bids from the original campaign/ad group transfer to the new campaign/ad group, but default keyword b...

Before your ads show on Instacart, you must participate in auctions to win ad placements . We offer ad placements in multiple locations, including (but not limited to)— Search results pages Browse placements These placements are subj...

You might decide to make some adjustments after creating a campaign. You can pause, delete, or edit your campaign. Sponsored product campaigns page You can manage campaigns on the Sponsored product campaigns page. To open this page— Cl...

You might decide to make some adjustments after creating an ad group. You can pause ad groups, add keywords, change the maximum cost-per-click (CPC) bid, and more. Campaign overview page You can edit ad groups from their corresponding Campaign o...

You can view sponsored product ads in the Products tab of an ad group’s dashboard. To open the Products tab— Click Campaigns  from the menu on the top-left side of the screen Select Sponsored product from the dropdown ...

Ads Manager shows a variety of metrics to help you understand your sponsored product performance. NOTE: Ads Manager reports performance data in Pacific Time. Metrics update within 24 hours, and a banner appears in Ads Manager if there’s a d...

In addition to reviewing metrics , you can take other proactive steps to get the most out of your ads.  Viewing recommendations We continually track and analyze your campaign performance. If we find an opportunity for improvement, we displa...

Improving how we report impressions Starting January 18, 2022 , Instacart Ads reports viewable impressions for all sponsored product ads (formerly known as featured product ads) in both Instacart Ads Manager and the Instacart Ads API. This change ...