New Articles

  1. Share of digital shelf

    Share of digital shelf is the percentage of category impressions your brand receives benchmarked against other brands in its category.  We calculate this by— Category* share of digital shelf = Number of impressions for your brand’s ...
  2. Data and analytics

    Sell sheets  Insights Center Linear attribution reporting  How we measure clicks and impressions  ...
  3. Alternative text requirements

    Brand imagery appears on Instacart in various formats— Display ads  Brand pages  Screen reader users rely on alt text to understand the content of an ad and its imagery. Alt text is a string of text that’s— User-friendly ...
  4. Media Rating Council accreditation

    The Media Rating Council (MRC) accredits certain metrics that meet the industry standard. Accredited metrics report To download an Impressions & Clicks report— Click Campaigns (megaphone icon).  Click the Export dropdown.  Select I...
  5. Account billing and payment

    Change your credit card on file Depending on how you set up billing, you may be billed monthly or whenever your ad spend hits your threshold. If you pay using a credit card, you can change which one we charge through Ads Manager. You can only chang...
  6. Sell sheets

    Sell sheets describe a collection of products, their potential value to retailers, and why retailers should add them to their store shelves. With sell sheets, brands can— Curate product collections that automatically import product attributes a...
  7. How we measure clicks and impressions

    Ads Manager is a self-serve platform that lets advertisers create and manage campaigns, track campaign performance, and export metrics. Ad placements and ad types Display ad products and shoppable video ad placements measure clicks and impressio...
  8. Instacart ads additional terms

    Last updated: April 9, 2025 TERMS APPLICABLE TO ALL CAMPAIGNS Fees; Invoicing . Company shall pay Instacart the Fee set forth in the Order or Order Form. Instacart will invoice Company monthly and Company shall pay invoice according to the ...
  9. Instacart ads terms and conditions

    These Instacart Ads Terms and Conditions (these “Terms”) govern Company’s purchase of Services (defined below) from Maplebear Inc., a Delaware corporation doing business as Instacart (“Instacart”) or its affiliates with respect to the order form to...
  10. Promotions

    Setting up promotion groups   Setting up promotions Managing and measuring promotions   ...