New Articles

  1. Managing and measuring promotions

    Manage promotions To edit live promotions— Go to Library in Ads Manager. Click Promotions . Click Edit next to the Promotion group name or Promotion name OR click the pencil icon in the top right. Edit the fields you want to upda...
  2. Setting up promotions

    All promotions belong to promotion groups. Before setting up a new promotion, you must create a promotion group for it to live under. Learn more about setting up promotion groups.  Promotion types You can choose from 3 different promotion types— ...
  3. Setting up promotion groups

    All promotions belong to promotion groups. Before setting up a new promotion, you must create a group for it to live under. Create a new promotion group  To create a new group— Click Library on the left-side navigation  Click Promotions  ...
  4. Shoppable video ads

    Introduction to shoppable video ads Setting up shoppable video ads   Managing shoppable video ads Measuring shoppable video ads Shoppable video ads creative guidelines ...
  5. Shoppable video ad creative guidelines

    Use these guidelines when adding creative assets to your display ad groups. Learn more about setting up shoppable video ads . Video guidelines File format .MP4 or .MOV Time Minimum: 3 seconds Maximum: 30 seconds ...
  6. Managing shoppable video ads

    Check campaign status Ads Manager shows campaigns and ad groups’ statuses. Please note that the account, campaign, and ad group must all be active in order to participate in auctions. Campaigns Check your campaign status— Go to the navigat...
  7. Setting up shoppable video ads

    Each shoppable video ad campaign can contain multiple ad groups. Each ad group has 1 video. Your targeting criteria determine which customers see that video. Create a campaign To create a new campaign— Click  Create Campaign in the top-right ...
  8. Introduction to shoppable video ads

    Shoppable video ads are targeted videos that feature both dynamic content and direct add-to-cart functionality. Now, you can bring together the best of storytelling and conversion on Instacart.   Shoppable video ads can adapt to different objecti...
  9. Setting up shoppable display ads

    Each shoppable display ad campaign can contain multiple ad groups. Each ad group contains 1 display creative customers see, according to the targeting criteria you set. To create a new campaign— Click Create Campaign in the top-right corner. ...
  10. Measuring shoppable video ad performance

    Shoppable video analytics We measure the following shoppable video ads metrics— Spend : How much budget your ads spent. Return on ad spend (ROAS) : Direct return on ad spend (direct attributed sales, divided by spend). Shoppable video...