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Created On: 03/06/2026
in Advertising on Instacart
In March 2026, we upgraded our measurement methodology to give you an even more accurate view of consumer behavior, ad performance, and sales. Our goal is to give you the best in class measurement methodology. With these changes, we are verifyi...
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Created On: 03/20/2025
in Display ads
Your single advertising campaign can now connect with relevant customers in-store on Caper Carts. Starting April 14, 2025, shoppable campaigns display on Caper Carts when 1 or more pinned products are in stock at applicable retailers. Caper Cart...
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Created On: 03/07/2025
in Advertising on Instacart This Data Subscription Terms (the “ Terms ”) sets forth the terms and conditions applicable to Data subscriptions between the Eversight Inc., an affiliate of Maplebear Inc. d/b/a Instacart (“Provider”) and the Party subscribing to the Data set ...
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Created On: 10/29/2024
Introduction to inspiration ads Set up inspiration ads Manage inspiration ads Measure inspiration ads Inspiration ad creative guidelines ...
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Created On: 10/29/2024
in Inspiration ads
Use these guidelines when adding creative assets to your recipe ad. Ad guidelines Creative guidelines These guidelines apply to the recipe ad format, which includes an image or video, logo, and tagline, and showcases up to 3 UPCs on mobi...
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Created On: 10/29/2024
in Inspiration ads
Analytics NOTE : You can break down inspiration ad metrics by ad group keywords. We measure the following inspiration ads metrics— Spend: How much budget your ads spent. Impressions: Number of times users viewed your ad. OOA impre...
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Created On: 10/29/2024
in Inspiration ads
Check campaign or ad group status Ads Manager monitors the status of your campaigns and ad groups. Please note that the account, campaign, and ad group must all be active to participate in auctions. Campaigns Check your campaign status— ...
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Created On: 10/29/2024
in Inspiration ads Each inspiration ad campaign can contain multiple ad groups. Each ad group contains 1 ad customers see, according to the targeting criteria you set. To create a new campaign— Click Create Campaign in the top-right corner. Type a descriptive...
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Created On: 10/29/2024
in Inspiration ads
Inspiration ads are flexible merchandising solutions that spark out-of-aisle discovery. This helps you reach consumers with a curated experience at a moment that might not be possible with products alone. Designed for long-term brand equity impact...
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Created On: 10/29/2024
in Pages All Recipe ads click through to a Recipe page. The Recipe page has all of the relevant recipe information. To set up a Recipe page— In the left navigation bar, click Library , then Recipes . You have two options to get started— Impo...