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Last Updated: 02/10/2025
in Advertising on Instacart
Content Ads must meet creative guidelines as defined by the ad format and provide a high-quality, engaging, and positive customer experience. Content should be relevant and enrich the shopping journey. Ads and ad elements must adhere to the follo...
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Last Updated: 02/27/2026
in Display ads
Display analytics NOTE: You can break down display ad metrics by ad group keywords. We measure the following display ads metrics— Spend: How much budget your ads spent. Ad viewable impressions: An ad viewable impression is counted wh...
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Last Updated: 01/27/2026
in Advertising on Instacart
Instacart Ads help brands attract and engage customers at every stage of the shopping journey, from initial keyword search and aisle browsing through checkout. We share real attributed sales results with advertisers using closed-loop reporting for...
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Last Updated: 09/01/2022
in Advertising on Instacart To better secure your Ads Manager account, you can set up two-factor authentication. If you enable two-factor authentication, we send a unique code whenever you attempt to login, update your email address/password, or update your authentication se...
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Last Updated: 10/13/2022
in Sponsored products Sponsored product ads highlight your product throughout the consumer journey. Consumers see sponsored product ads on the Instacart homepage, in search results, and while browsing, among other places. The sponsored product ad format is available und...
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Last Updated: 02/02/2024
Introduction to display ads Setting up display campaigns Setting up display ad groups Setting up shoppable display ads Duplicating display campaigns and ad groups Managing display ads Measuring display ad performance Display cr...
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Last Updated: 03/31/2025
in Data and analytics
Instacart Ads historically used last touch attribution for sales reporting within each sponsored product and display ad format. As of August 1, 2022, both Ads Manager and Instacart Ads API reporting views primarily use linear attribution, with an ...
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Last Updated: 04/09/2025
in Advertising on Instacart These Instacart Ads Terms and Conditions (these “Terms”) govern Company’s purchase of Services (defined below) from Maplebear Inc., a Delaware corporation doing business as Instacart (“Instacart”) or its affiliates with respect to the order form to...
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Last Updated: 03/31/2025
in Display ads Each shoppable display ad campaign can contain multiple ad groups. Each ad group contains 1 display creative customers see, according to the targeting criteria you set. To create a new campaign— Click Create Campaign in the top-right corner. ...
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Last Updated: 05/21/2025
in Pages
A Page is your brand’s shoppable destination on Instacart. Consumers can explore your products, see pricing, add to cart, and check out. Pages are free and you can build your Page directly in Ads Manager. You can customize layouts, curate product...