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Last Updated: 01/27/2026
in Pages All Recipe ads click through to a Recipe page. The Recipe page has all of the relevant recipe information. To set up a Recipe page— In the left navigation bar, click Library , then Recipes . You have two options to get started— Impo...
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Last Updated: 01/14/2026
in Display ads
Use these guidelines when adding creative assets to your display ad groups. Learn more about display ads . Shoppable display guidelines Creative guidelines These guidelines apply to the shoppable display ad format, which includes lifestyle im...
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Last Updated: 10/22/2025
in Display ads
Display ads reach consumers in a targeted way throughout the shopping journey. You can access the display ad format under the Reach and Build your own campaign objectives. Learn more about campaign objectives. All display ads must link th...
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Last Updated: 07/29/2025
in Inspiration ads
Analytics NOTE : You can break down inspiration ad metrics by ad group keywords. We measure the following inspiration ads metrics— Spend: How much budget your ads spent. Impressions: Number of times users viewed your ad. OOA impre...
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Last Updated: 05/30/2025
in Pages
Once Instacart approves your Page, with the exception of a few elements listed below, you can still update the design and included products. Any updated fields are resubmitted for review. The existing page version stays live until the review compl...
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Last Updated: 05/21/2025
in Pages
A Page is your brand’s shoppable destination on Instacart. Consumers can explore your products, see pricing, add to cart, and check out. Pages are free and you can build your Page directly in Ads Manager. You can customize layouts, curate product...
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Last Updated: 04/09/2025
in Advertising on Instacart Last updated: April 9, 2025 TERMS APPLICABLE TO ALL CAMPAIGNS Fees; Invoicing . Company shall pay Instacart the Fee set forth in the Order or Order Form. Instacart will invoice Company monthly and Company shall pay invoice according to the ...
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Last Updated: 04/09/2025
in Advertising on Instacart These Instacart Ads Terms and Conditions (these “Terms”) govern Company’s purchase of Services (defined below) from Maplebear Inc., a Delaware corporation doing business as Instacart (“Instacart”) or its affiliates with respect to the order form to...
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Last Updated: 04/01/2025
Sell sheets Insights Center Linear attribution reporting How we measure clicks and impressions ...
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Last Updated: 03/31/2025
in Inspiration ads Each inspiration ad campaign can contain multiple ad groups. Each ad group contains 1 ad customers see, according to the targeting criteria you set. To create a new campaign— Click Create Campaign in the top-right corner. Type a descriptive...