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Last Updated: 03/31/2025
in Shoppable video ads Each shoppable video ad campaign can contain multiple ad groups. Each ad group has 1 video. Your targeting criteria determine which customers see that video. Create a campaign To create a new campaign— Click Create Campaign in the top-right ...
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Last Updated: 03/31/2025
in Display ads Each shoppable display ad campaign can contain multiple ad groups. Each ad group contains 1 display creative customers see, according to the targeting criteria you set. To create a new campaign— Click Create Campaign in the top-right corner. ...
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Last Updated: 03/31/2025
in Display ads Each display ad campaign can contain multiple ad groups. Each ad group contains 1 display creative customers see, according to the targeting criteria you set. Create a new display ad group Go to the navigation bar on the left-hand side. Click C...
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Last Updated: 03/31/2025
in Data and analytics
Instacart Ads historically used last touch attribution for sales reporting within each sponsored product and display ad format. As of August 1, 2022, both Ads Manager and Instacart Ads API reporting views primarily use linear attribution, with an ...
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Last Updated: 03/21/2025
in Display ads
Your single advertising campaign can now connect with relevant customers in-store on Caper Carts. Starting April 14, 2025, shoppable campaigns display on Caper Carts when 1 or more pinned products are in stock at applicable retailers. Caper Cart...
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Last Updated: 03/11/2025
in Advertising on Instacart This Data Subscription Terms (the “ Terms ”) sets forth the terms and conditions applicable to Data subscriptions between the Eversight Inc., an affiliate of Maplebear Inc. d/b/a Instacart (“Provider”) and the Party subscribing to the Data set ...
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Last Updated: 02/14/2025
in Promotions All promotions belong to promotion groups. Before setting up a new promotion, you must create a promotion group for it to live under. Learn more about setting up promotion groups. Promotion types You can choose from 3 different promotion types— ...
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Last Updated: 02/10/2025
in Advertising on Instacart
Content Ads must meet creative guidelines as defined by the ad format and provide a high-quality, engaging, and positive customer experience. Content should be relevant and enrich the shopping journey. Ads and ad elements must adhere to the follo...
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Last Updated: 12/23/2024
in Data and analytics
Share of digital shelf is the percentage of category impressions your brand receives benchmarked against other brands in its category. We calculate this by— Category* share of digital shelf = Number of impressions for your brand’s ...
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Last Updated: 10/31/2024
Introduction to advertising on Instacart Managing your account Account billing and payment Two-factor authentication Updating your product library Identifying campaign objectives Media Rating Council accreditation ...