Updated Articles

  1. Pages

    Introduction to Pages Setting up Pages Set up a Recipe page  Page review process Managing and measuring page performance ...
  2. Inspiration ads

    Introduction to inspiration ads  Set up inspiration ads  Manage inspiration ads  Measure inspiration ads  Inspiration ad creative guidelines  ...
  3. Inspiration ad creative guidelines

    Use these guidelines when adding creative assets to your recipe ad.  Ad guidelines Creative guidelines These guidelines apply to the recipe ad format, which includes an image or video,  logo, and tagline, and showcases up to 3 UPCs on mobi...
  4. Manage inspiration ads

    Check campaign or ad group status Ads Manager monitors the status of your campaigns and ad groups. Please note that the account, campaign, and ad group must  all  be active to participate in auctions. Campaigns Check your campaign status— ...
  5. Introduction to Inspiration ads

    Inspiration ads are flexible merchandising solutions that spark out-of-aisle discovery. This helps you reach consumers with a curated experience at a moment that might not be possible with products alone. Designed for long-term brand equity impact...
  6. Sell sheets

    Sell sheets describe a collection of products, their potential value to retailers, and why retailers should add them to their store shelves. With sell sheets, brands can— Curate product collections that automatically import product attributes a...
  7. Improving sponsored product performance

    In addition to reviewing metrics , you can take other proactive steps to get the most out of your ads.  Viewing recommendations We continually track and analyze your campaign performance. If we find an opportunity for improvement, we display i...
  8. Introduction to shoppable video ads

    Shoppable video ads are targeted videos that feature both dynamic content and direct add-to-cart functionality. Now, you can bring together the best of storytelling and conversion on Instacart.   Shoppable video ads can adapt to different objecti...
  9. Managing display ads

    Check campaign or ad group status Ads Manager monitors the status of your campaigns and ad groups. Please note that the account, campaign, and ad group must all be active in order to participate in auctions. Campaigns Check your campaign sta...
  10. Alternative text requirements

    Brand imagery appears on Instacart in various formats— Display ads  Brand pages  Screen reader users rely on alt text to understand the content of an ad and its imagery. Alt text is a string of text that’s— User-friendly ...