New Articles

  1. Sponsored product bidding

    Before your ads show on Instacart, you must participate in auctions to win ad placements . We offer ad placements in multiple locations, including (but not limited to)— Search results pages Browse placements These placements are subject to...
  2. Introduction to sponsored products

    Sponsored product ads highlight your product throughout the consumer journey. Consumers see sponsored product ads on the Instacart homepage, in search results, and while browsing, among other places. The sponsored product ad format is available und...
  3. Linear attribution reporting

    Instacart Ads historically used last touch attribution for sales reporting within each sponsored product and display ad format. As of August 1, 2022, both Ads Manager and Instacart Ads API reporting views primarily use linear attribution, with an ...
  4. Managing your account

    Change your email address Click your profile icon in the top-left corner. Click Settings (gear icon).     Click Edit Email . Enter your preferred email address and password. Click Save . Update your password Click your...
  5. Managing legacy landing pages

    We recently introduced brand pages as your brand’s shoppable home on Instacart. If you create a display ad group after July 6, 2022, customers who click on your ads redirect to a brand page to continue their journey with your brand. Display ads c...
  6. Introduction to display ads

    Display ads reach consumers in a targeted way throughout the shopping journey. You can access the display ad format under the Reach and Build your own campaign objectives. Learn more about campaign objectives. All display ads must link th...
  7. Managing and measuring Page performance

    Once Instacart approves your Page, with the exception of a few elements listed below, you can still update the design and included products. Any updated fields are resubmitted for review. The existing page version stays live until the review compl...
  8. Page review process

    After you set up your Page, we review it before it goes live. Review process When you’re ready to submit your Page, click Submit for review . This takes you back to the Pages dashboard. Your Page Status changes to Submitted , and you'll g...
  9. Setting up Pages

    Design a new Page Contact your Account Manager if you don’t have access to the Create pages feature.  To set up your new Page— You can set up a new Page directly from your Library or during campaign creation— In the left navigation bar,...
  10. Introduction to Pages

    A Page is your brand’s shoppable destination on Instacart. Consumers can explore your products, see pricing, add to cart, and check out. Pages are free and you can build your Page directly in Ads Manager. You can customize layouts, curate product...