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Last Updated: 10/20/2022
in Sponsored products Sponsored product campaigns contain ad groups, which are groups of similar sponsored products. Every campaign needs at least one ad group to launch. If you haven’t already created a campaign for your ad group, you must do that first. Learn more ...
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Last Updated: 10/17/2022
Introduction to shoppable video ads Setting up shoppable video ads Managing shoppable video ads Measuring shoppable video ads Shoppable video ads creative guidelines ...
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Last Updated: 10/21/2022
in Sponsored products Improving how we report impressions Starting January 18, 2022 , Instacart Ads reports viewable impressions for all sponsored product ads (formerly known as featured product ads) in both Instacart Ads Manager and the Instacart Ads API. This change ...
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Last Updated: 03/11/2026
in Shoppable video ads
Shoppable video analytics We measure the following shoppable video ads metrics— Spend : How much budget your ads spent. Return on ad spend (ROAS) : Direct return on ad spend (direct attributed sales, divided by spend). Shoppable video...
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Last Updated: 10/29/2024
Introduction to Pages Setting up Pages Set up a Recipe page Page review process Managing and measuring page performance ...
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Last Updated: 05/30/2025
in Pages
Once Instacart approves your Page, with the exception of a few elements listed below, you can still update the design and included products. Any updated fields are resubmitted for review. The existing page version stays live until the review compl...
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Last Updated: 03/06/2026
in Data and analytics
Ads Manager is a self-serve platform that lets advertisers create and manage campaigns, track campaign performance, and export metrics. Ad placements and ad types Display ad products and shoppable video ad placements measure clicks and impressio...
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Last Updated: 02/14/2025
in Promotions All promotions belong to promotion groups. Before setting up a new promotion, you must create a promotion group for it to live under. Learn more about setting up promotion groups. Promotion types You can choose from 3 different promotion types— ...
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Last Updated: 03/31/2025
in Inspiration ads Each inspiration ad campaign can contain multiple ad groups. Each ad group contains 1 ad customers see, according to the targeting criteria you set. To create a new campaign— Click Create Campaign in the top-right corner. Type a descriptive...
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Last Updated: 07/19/2024
in Shoppable video ads
Shoppable video ads are targeted videos that feature both dynamic content and direct add-to-cart functionality. Now, you can bring together the best of storytelling and conversion on Instacart. Shoppable video ads can adapt to different objecti...