Popular Articles

  1. Introduction to Inspiration ads

    Inspiration ads are flexible merchandising solutions that spark out-of-aisle discovery. This helps you reach consumers with a curated experience at a moment that might not be possible with products alone. Designed for long-term brand equity impact...
  2. Setting up shoppable video ads

    Each shoppable video ad campaign can contain multiple ad groups. Each ad group has 1 video. Your targeting criteria determine which customers see that video. Create a campaign To create a new campaign— Click  Create Campaign in the top-right ...
  3. Alternative text requirements

    Brand imagery appears on Instacart in various formats— Display ads  Brand pages  Screen reader users rely on alt text to understand the content of an ad and its imagery. Alt text is a string of text that’s— User-friendly ...
  4. Managing display ads

    Check campaign or ad group status Ads Manager monitors the status of your campaigns and ad groups. Please note that the account, campaign, and ad group must all be active in order to participate in auctions. Campaigns Check your campaign sta...
  5. Promotions

    Setting up promotion groups   Setting up promotions Managing and measuring promotions   ...
  6. Media Rating Council accreditation

    The Media Rating Council (MRC) accredits certain metrics that meet the industry standard. Accredited metrics report To download an Impressions & Clicks report— Click Campaigns (megaphone icon).  Click the Export dropdown.  Select I...
  7. Managing and measuring promotions

    Manage promotions To edit live promotions— Go to Library in Ads Manager. Click Promotions . Click Edit next to the Promotion group name or Promotion name OR click the pencil icon in the top right. Edit the fields you want to upda...
  8. Sell sheets

    Sell sheets describe a collection of products, their potential value to retailers, and why retailers should add them to their store shelves. With sell sheets, brands can— Curate product collections that automatically import product attributes a...
  9. Managing sponsored product ad groups

    You might decide to make some adjustments after creating an ad group. You can pause ad groups, add keywords, change the maximum cost-per-click (CPC) bid, and more. Campaign overview page You can edit ad groups from their corresponding Campaign o...
  10. Duplicating sponsored product campaigns and ad groups

    You can duplicate existing campaigns/ad groups and edit the details instead of creating new ones from scratch.  Please note, override keyword bids from the original campaign/ad group transfer to the new campaign/ad group, but default keyword bids d...