Popular Articles

  1. Duplicating display campaigns and ad groups

    You can duplicate existing campaigns/ad groups and edit the details instead of creating new ones from scratch.  Duplicate a campaign To duplicate a display campaign—  Click Campaigns (megaphone icon) from the menu on the top-left side of the ...
  2. Setting up promotion groups

    All promotions belong to promotion groups. Before setting up a new promotion, you must create a group for it to live under. Create a new promotion group  To create a new group— Click Library on the left-side navigation  Click Promotions  ...
  3. Managing sponsored product ads

    You can view sponsored product ads in the Products tab of an ad group’s dashboard. To open the Products tab— Click Campaigns  from the menu on the top-left side of the screen Select Sponsored product from the dropdown in the top left c...
  4. Data and analytics

    Sell sheets  Insights Center Linear attribution reporting  How we measure clicks and impressions  ...
  5. Inspiration ad creative guidelines

    Use these guidelines when adding creative assets to your recipe ad.  Ad guidelines Creative guidelines These guidelines apply to the recipe ad format, which includes an image or video,  logo, and tagline, and showcases up to 3 UPCs on mobi...
  6. Adding sponsored product campaign billing details

    You can specify in Ads Manager some additional billing details for each of your ad campaigns which we’ll include when generating your monthly invoice. These are just informational fields for your reference, but some advertisers find it helpful to ha...
  7. Set up a Recipe page

    All Recipe ads click through to a Recipe page. The Recipe page has all of the relevant recipe information.  To set up a Recipe page— In the left navigation bar, click  Library , then  Recipes . You have two options to get started— Impo...
  8. Measure inspiration ad performance

    Analytics NOTE : You can break down inspiration ad metrics by ad group keywords. We measure the following inspiration ads metrics— Spend:  How much budget your ads spent. Impressions:  Number of times users viewed your ad. OOA impre...
  9. Share of digital shelf

    Share of digital shelf is the percentage of category impressions your brand receives benchmarked against other brands in its category.  We calculate this by— Category* share of digital shelf = Number of impressions for your brand’s ...
  10. Inspiration ads

    Introduction to inspiration ads  Set up inspiration ads  Manage inspiration ads  Measure inspiration ads  Inspiration ad creative guidelines  ...