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Last Updated: 03/16/2026
in Display ads
To create a new campaign— Click Create Campaign in the top-right corner. Type a descriptive Campaign name . Use naming conventions that will help you easily organize your new, current, and future campaigns. Select your Campaign object...
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Last Updated: 03/16/2026
in Advertising on Instacart
Identifying campaign objectives Instacart Ads creates campaigns based on your brand’s marketing objectives. Once you identify your campaign objective, we offer a recommended campaign path to achieve your goals. These campaign paths pre-formulat...
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Last Updated: 03/11/2026
in Shoppable video ads
Shoppable video analytics We measure the following shoppable video ads metrics— Spend : How much budget your ads spent. Return on ad spend (ROAS) : Direct return on ad spend (direct attributed sales, divided by spend). Shoppable video...
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Last Updated: 03/06/2026
in Data and analytics
Ads Manager is a self-serve platform that lets advertisers create and manage campaigns, track campaign performance, and export metrics. Ad placements and ad types Display ad products and shoppable video ad placements measure clicks and impressio...
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Last Updated: 03/06/2026
in Advertising on Instacart
In March 2026, we upgraded our measurement methodology to give you an even more accurate view of consumer behavior, ad performance, and sales. Our goal is to give you the best in class measurement methodology. With these changes, we are verifyi...
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Last Updated: 02/27/2026
in Sponsored products
Ads Manager shows a variety of metrics to help you understand your sponsored product performance. NOTE: Ads Manager reports performance data in Pacific Time. Metrics update within 24 hours, and a banner appears in Ads Manager if there’s a delay. ...
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Last Updated: 02/27/2026
in Display ads
Display analytics NOTE: You can break down display ad metrics by ad group keywords. We measure the following display ads metrics— Spend: How much budget your ads spent. Ad viewable impressions: An ad viewable impression is counted wh...
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Last Updated: 02/27/2026
in Advertising on Instacart
The Media Rating Council (MRC) accredits certain metrics that meet the industry standard. Accredited metrics report To download an Impressions & Clicks report— Click Campaigns (megaphone icon). Click the Export dropdown. Select I...
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Last Updated: 02/03/2026
in Data and analytics
The Insights Center provides data and metrics on your brands’ performance. Access sales and share data at the daily and universal product code (UPC) level from across the Instacart Ads ecosystem in a syndicated hierarchy with thousands of catego...
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Last Updated: 01/27/2026
in Advertising on Instacart
Instacart Ads help brands attract and engage customers at every stage of the shopping journey, from initial keyword search and aisle browsing through checkout. We share real attributed sales results with advertisers using closed-loop reporting for...